Branding for Design Thinking Course

NUS Design Thinking General Education Course

DTK1234 is a general education course for non-design majors at National University of Singapore where students learn creative problem-solving through a human-centered approach. The course guides students through ambiguity, observation, rapid ideation, prototyping, and testing while emphasizing creativity, empathy, and experimentation.

Goals

• Introduce design thinking to beginners through a visual language that feels friendly, accessible, and non‑intimidating
• Create a cohesive identity across five distinct module segments
• Use color, form, and motion to reflect the iterative, non‑linear nature of design thinking
• Support learning by making worksheets, slides, and guides easy to navigate and visually consistent
• Build an identity that works across print, digital worksheets, and facilitator materials

Logomark

The DTK1234 logomark is built from two overlapping “D” shapes that form a continuous loop, a visual metaphor for the iterative design thinking process. Its gentle curves and soft geometry convey approachability, mirroring the supportive environment created by tutors and instructors. The overlapping forms introduce depth, representing the layered understanding that grows with each cycle of research, ideation, prototyping, and testing.

The animated version highlights the formation of the loop, reinforcing iteration and movement as core themes.

Assets

The identity includes a flexible set of components that extend the logomark’s visual language.

Brand Guide

The brand guide was developed to ensure a seamless learning experience across all DTK1234 touchpoints — worksheets, facilitator guides, lecture slides, and digital platforms.
It documents:

• The rationale behind the logomark
• Color and typography systems
• Modular layout structures and grid system
• Usage rules for elements, icons, and backdrops
• Applications across printed worksheets, facilitator guides, and slide decks

View DTK1234 Brand Guide